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180ipt

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180ipt is a fitness center that fuses art, sport, and street culture into a distinctive Bronx based sportswear and lifestyle brand. 

 

They are dedicated to authenticity in engaging with customers, sustainable environmental practices, charitable giving, and community service.

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Logo

180 comes from mathematics and 180° represents the opposite.
"I" represents the person. The combination of the two 180i shows the individual progress through sport and wellness.
The wolf is lonely but belongs to a pack. The message through this logo is to show that you can train solo or join a community.

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Marketing Materials

T-Shirts, hoodies, stickers, business cards, flyers, outdoor signs, door hangers…