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180ipt is a fitness center that fuses art, sport, and street culture into a distinctive Bronx based sportswear and lifestyle brand. 

 

They are dedicated to authenticity in engaging with customers, sustainable environmental practices, charitable giving, and community service.

Logo

180 comes from mathematics and 180° represents the opposite.
"I" represents the person. The combination of the two 180i shows the individual progress through sport and wellness.
The wolf is lonely but belongs to a pack. The message through this logo is to show that you can train solo or join a community.

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Marketing Materials

T-Shirts, hoodies, stickers, business cards, flyers, outdoor signs, door hangers…