The design of the logo is a ligature design with the letter A and S. Inside of the S there’s a figure of a person. The person of the figure is to give the definition of a person giving its point of view.
We had the opportunity to get a photoshoot slot with the help of EVC Studios. The photoshoot is to focus on the models wearing the hoodie to show all colorways.
In our first collection, we decided to go with three colorways for hoodies; black, charcoal, and ivory. With a simple design placing our logo and slogan in the center of the hoodie. The idea was to keep it simple for our first collection.